SEAT leading the way for European car makers

SEAT leading the way for European car makers

SEAT announces it will be the first automotive brand in Europe to integrate Amazon Alexa in its vehicle. 

  • SEAT are leading the way for other European car makers by being the first to integrate Amazon's 'personal assistant' Alexa into their models.

    Expected to arrive in SEAT Leon & Ateca models towards the end of the year and later in Ibiza & Arona. This new feature will allow drivers to optimise their time with their car. They will be able to manage their personal schedule, find songs, location of their nearest dealership among many other functions - all with the strictest pricary protocol. Alexa can be used in German and English. 

    Ned Curic, who is in charge of Amazon's Alexa Automotive Division, said, "We're excited to for SEAT to incorporate Alexa into its vehicle. We think voice is a big part of the future and this is particularly true in cars." 

    SEAT President Luca de Meo added "Integrating Amazon Alexa in our range represents a great boost to SEAT's digital ecosystem and connectivity and certainly contributes to position the brand as a front runner in connected vehicles in Europe. The trend in voice-activated services is growing and for this reason we want to make it available to our customers." 

    If you would like more information, please contact us today on 01923 708780. 

     

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